As a market leader that had just undergone a period of rapid growth, Falabella faced the challenge of expanding across several channels in a highly competitive market while maintaining the efficiency of ad campaigns. On becoming Falabella’s primary retargeting partner on the open web for the Chilean market, RTB House needed to deliver at volume without compromising results. This meant finding innovative ways to create a diverse strategy for the business. Read the full case study here: https://lnkd.in/dqQ3AxVU #rtbhouse #falabella #deeplearning #casestudy
RTB House
Technology, Information and Internet
Warsaw, Poland 36,600 followers
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
About us
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Website
-
http://www.rtbhouse.com
External link for RTB House
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Warsaw, Poland
- Type
- Privately Held
- Founded
- 2012
- Specialties
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance, and technology
Locations
Employees at RTB House
Updates
-
Lining up a shot on a golf course, where each swing is about precision, reminds us of targeted advertising. Finding the right audience with the right message is like sinking a hole-in-one: it requires skill, strategy, and a bit of finesse. Eager to master the game of targeted advertising? See the full article to find out more: https://lnkd.in/d4ttwMSa
-
We will be at the Digital Marketing Summit 2024 in Seoul. Visit us at Booth P to discuss how our Deep Learning-powered technology can support your business. #rtbhouse #dmskorea2024
-
It's time for another batch of news from the cookieless world. In this edition of 'Cookieless Newsroom,' among other things: - Chrome delays further third-party cookie deprecation until early 2025. - CMA identifies many areas of concern in reference to Privacy Sandbox’s development. - Edge is working on an API similar to Chrome’s Protected Audience API. See all stories: https://lnkd.in/dQWMjFi8
Delay in Third-Party Cookies Phase-Out and More | RTB House Blog
https://blog.rtbhouse.com
-
Responses from our survey banners found that appealing images influence traveler decision-making. Learn more in the full report: https://lnkd.in/dNhCaCED
-
We’ll be at eShow on the 13 and 14 of May in Barcelona! Make booth D30a stop on your networking rounds to get the RTB House experience and supercharge your online ad campaigns. É Show Magazine #RTBHouse #eShow24 #eShowBCN
-
We are thrilled to share that RTB House has been recognized as one of AdExchanger's 2024 Programmatic Power Players! AdExchanger's Programmatic Power Players are chosen from multiple submissions from around the world. The editors assessed each submission based on the strength and breadth of the offerings, as well as proven success stories. RTB House was once again honored for its contributions to contextual marketing, its commitment to client performance, and its emphasis on privacy. Given that this competition is an annual showcase of the top agencies, technology providers, and industry partners, we are proud to be listed among the leading industry players for the third consecutive year. Check out the complete list of all the businesses featured this year: https://lnkd.in/eUgStSXZ
-
Google's recent announcement to delay the phase-out of third-party cookies to "early 2025" has stirred considerable discussion in the digital advertising world. Performance Marketing World's latest article delves into the uncertainty and questions raised by this delay, featuring comments from various industry experts. Michael Lamb, Chief Commercial Officer at RTB House, shared his insights on the impact of this decision. He noted that while the delay might allow time to develop a stable solution, it has also revealed challenges like increased latency. Read the full article to understand why this delay is significant, what it means for the digital advertising industry, and why clear milestones are crucial for navigating the future of performance marketing: https://lnkd.in/dnGuQtUj
Will Google now expand its cookieless test to 10% of Chrome users?
performancemarketingworld.com
-
We’ll be at Netcomm Forum on the 8 and 9 of May in Milan! If you want to chat about how we can collaborate on brilliant online marketing and drive mutual success, come to see us at booth H4. #netcommforum #rtbhouse
-
Google's plan to phase out third-party cookies has hit another delay, now postponed to 2025 due to concerns from the UK's Competition and Markets Authority over the Privacy Sandbox alternatives. What does this mean for the industry? Mediashotz asked global experts, including Michael Lamb, CCO at RTB House, for their take on the implications of this ongoing saga and how it might impact privacy, marketing strategies, and ad targeting. This is the third time the industry has faced a delay, and those in tech, marketing, and adtech don't seem too surprised. Read the full article to check out the experts' opinions: https://lnkd.in/d8agb5nT
Google cookie cutting programme delayed - industry reactions -
https://mediashotz.co.uk